Wayfair’s Specialty Retail Creative team is a dynamic group of innovative thinkers spanning multiple disciplines. We collaborate closely with strategic leaders to elevate Joss & Main, Birch Lane, and AllModern into premier destinations for home furnishings and décor. As a hands-on, collaborative team, we’re dedicated to producing high-quality branded assets for a variety of marketing materials, including digital, print, and video advertising. Our team is seeking a creative, collaborative, and detail-oriented individual to join our team as an Associate Copywriter. In this role, you’ll translate business goals into compelling, on-brand, promotional content that drives customer engagement and action. The ideal candidate is a self-starter eager to refine their sales-driving writing and communication skills in a fast-paced, dynamic environment.
Responsibilities
- Write marketing copy for all three Specialty Retail Brands across a variety of initiatives, ensuring alignment with creative and business objectives.
- Create omnichannel copy for promotions, paid social copy for seasonal campaigns, print and digital work for physical retail events.
- Conduct competitor research to keep a pulse on what other brands are doing to stay fresh, relevant, and engaging.
- Navigate feedback during meetings and project reviews, remaining objective, adaptable, and open to revisions.
- Turn collective feedback into actionable next steps, identifying opportunities to pivot and offering thoughtful solutions when needed.
- Collaborate with cross-functional partners, maintaining clear and professional communication with support from team managers.
- Prioritize efficiency, creating and updating templates and LLM/AI prompts to produce work quickly and to our high standards.
Requirements
- 1+ year of experience in copywriting (can include internships).
- Bachelor’s degree in communications, advertising, public relations, marketing, or a related field.
- Proficiency with Google Suite, including Docs and Sheets.
- Enthusiasm for teamwork and cross-functional collaboration.
- Adaptability and comfort with change in a fast-paced environment.
- Exceptional attention to detail and the ability to manage multiple priorities effectively.
Nice-to-haves
- Experience with LLM / GenAI tools.