Copywriter

Summary

Turn ideas into words that sell, inspire, and define our brand. As a Copywriter, you’ll partner across the enterprise to create persuasive, customer-focused messaging that resonates across digital, physical, and omni-channel touchpoints. From websites and landing pages to ads, scripts, and sales materials, you’ll translate complex features into clear benefits that inspire action. You’ll champion creative concepts, present ideas with confidence, and collaborate closely with cross-functional teams to deliver work that’s strategic, engaging, and on-brand. With your market insights, testing mindset, and strong portfolio of conversion-driven copy, you’ll influence strategy, elevate storytelling, and strengthen our connection with customers.

Why Jewelers Mutual:

Since 1913 we’ve been committed to supporting the Jewelry industry and putting customers at the center of everything we do. With over a century of trusted expertise, we’re financially strong, forward-thinking, and driven by curiosity. Guided by our core values of Agility, Accountability, and Relevancy, we lead through innovation.

As a technology focused organization, we embrace cutting-edge tools and data-driven insights to continuously improve our products, services, and customer experience. Our mission is to be the industry’s most trusted advisor by investing in our people, adopting new technologies, and striving for excellence.

We’re dedicated to fostering growth through collaboration, powered by bold thinking, teamwork, and the passion of our people.

Here, you’ll:

• Move fast and embrace change
• Always look for better ways
• Grow, thrive, and help shape what’s next

Join us and be part of a culture where you can make an impact while building your future.

What You’ll Do:

• Work with our leadership to define and evolve our brand voice and tone.
• Work across the entire enterprise to ensure brand consistency across all consumer touchpoints.
• Conceptualize and create persuasive, conversion-focused marketing copy and communications.
• Write concise and creative copy across our homepage, landing pages, and other sections of our websites.
• Create sales-oriented scripts and materials that elicit a direct response for physical and digital advertising, testing new ideas and evolving regularly.
• Present and champion both conceptual ideas and finished deliverables with a strong ability to ‘sell’ and influence the underlying strategy and direction.
• Present complete deliverables working side by side with cross-functional partners to ensure quality and customer-centricity.
• Develop an in-depth understanding of our persona, insights, needs, and interests.
• Engage with our products and offerings to develop a strong understanding of our business and our position in the market.
• Continually seek out the latest market research, customer consumer insights, and competitive data working side by side with the analytics and research teams.
• Propose, execute, and analyze A/B tests/experiments for various marketing assets and adjust messaging to maximize KPIs.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What You'll Bring:

• Bachelors degree in a related field
• 5 – 8 years of copywriting experience in an omni-channel business environment
• Strong portfolio that demonstrates experience writing clear copy with conversion goals in mind across a variety of marketing channels
• Ability to translates technical features and products into compelling emotional benefits and tangible value
• Ability to tailor the same message to different audiences and mediums
• Strong grasp of brand and digital marketing
• Strong working knowledge of writing for search engine optimization while remaining customer-centric
• Comfortable in collaboration rooms with strong personalities that requires skillful presentation and articulation of your POV while remaining open and listening to feedback
• Tech savvy with the ability to learn new software and systems quickly
• Strong organizational skills, attention to detail, self-starter, and ability to multitask in a deadline-driven environment

What We Offer You:

• Competitive Compensation & Benefits: Includes performance bonuses, generous paid time off, and a top-tier retirement program with 401(k) matching and additional company contributions.
• Collaborative Culture: Work alongside talented, passionate peers who value ownership and continuous learning.
• Community & Giving: Benefit from 50% charitable gift matching and paid volunteer time to support nonprofit causes
• Great Place to Work® Certified: Join a team recognized for an environment of innovation and growth.

Accessibility and Accommodations
We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the application or interview process, please let us know by contacting jmrecruiting@jminsure.com.