Copywriter

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

We are seeking an experienced copywriter who can write engaging and creative marketing and sales copy for various audiences and offerings across multiple channels. The ideal candidate will not only be a strong writer and proofreader but will also be a team player, deadline-oriented, able to multitask, and able to pivot to write for multiple product lines. The copywriter will have overarching responsibility for all copy within their assigned businesses of the organization and will provide active brand stewardship.

This position will be part of the in-house creative team, which supports all the different WorldStrides products. This position will report directly to the Executive Creative Director. This role can be fully remote (but working east coast hours) or based in one of the offices in Charlottesville, VA, Vienna, VA, Austin, TX, Boston, MA, or NY, NY.

Responsibilities:

• Copy generation in support of marketing stakeholder assignments and campaigns. Flex across multiple channels (e.g., email, digital/print ads, blogs, collateral, social, video, B2B/B2C), audiences, and products
• Collaboration with internal stakeholders to ensure on-target creative execution
• Collaboration with designers to create and produce concepts within deliverables that support and build our brand
• Review/proof marketing materials to ensure everything is accurate and error-free
• Maintain an understanding of all markets, products, and services offered by the company
• Maintain correct brand voice for each of our businesses, audiences, and channels. Actively flex as appropriate to the assignment, pivoting between long-form, informative copy and shorter marketing “romance” copy, serious to light, digital to print, etc.

Qualifications:

• Four-year degree required from an accredited university. Minimum 4 years of professional experience
• Proven track record of developing persuasive marketing/sales copy/concept across print, email, digital ads, web, blogs, and more
• Ability to develop both short and long-form content
• Experience with translating brand standards (including voice and copy tone and grammar guidelines) into market-ready messaging
• Ability to collaborate with the creative team and business stakeholders to produce high-quality work, on time and on target
• Extensive knowledge of both AP Style and the Chicago Manual of Style and strong attention to detail
• Strong understanding of SEO best practices and implementation practices
• Impactful verbal and written communication skills and the ability to persuasively articulate the value of our creative work to company stakeholders
• Maturity and enthusiasm to handle a large workload, significant growth, and change within the department and company
• Excellent organizational and time management skills and ability to manage multiple tasks simultaneously

Additional Information:

• Must provide an online portfolio of work for consideration
• Further consideration will also include a short assignment to produce a writing sample
• Bonus points if comfortable writing Canadian French content

Work Perks:

• Fun & driven environment.
• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.
• 10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually after one full year of employment.
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and virtual office opportunities.
• Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
• Employee Assistance Program (EAP)
• Paid Parental, Caregiver, and Disability leave.
• Team Member Discount Program

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.