Copywriter

We’re seeking a seasoned Copywriter with 3+ years of experience across industries such as consumer package goods, retail, and creative agencies. This role is ideal for a fast-moving, collaborative thinker who thrives in dynamic environments and knows how to bring brand and product stories to life through powerful language. 

You’ll partner closely with an Art Director to develop platform ideas and scripts that elevate our brand and connect with audiences. Ideally, we’re looking to hire a creative team—a Copywriter and Art Director who have worked together previously—to bring synergy and creative momentum from day one. 

Principle Duties and Responsibilities

Creative Concepting & Messaging 

• Partner with Art Director to develop platform lines, campaign scripts, retail messaging, and social narratives. 
• Humanize complex tire features and benefits with clear, concise, and engaging language. 
• Write copy for websites, product pages, email campaigns, social media, brochures, and advertisements. 

Strategic Collaboration 

• Work closely with marketing, product, and design teams to ensure messaging aligns with brand tone and strategy. 
• Translate technical language into consumer-friendly content. 
• Support advertising campaigns with persuasive headlines, taglines, and calls-to-action. 

Performance & Optimization 

• Use analytics to test, learn, and iterate content toward performance goals. 
• Stay current with industry trends, competitor messaging, and customer insights. 

Qualifications

Education: 

• Bachelor’s degree in English, Communications, Marketing, Journalism, or related field is required. 

Experience:

• 3+ years of professional copywriting experience, ideally with exposure to film, retail, and creative agency environments. 
• Strong portfolio showcasing versatility in tone, format, and storytelling. 
• Experience working in fast-paced, collaborative teams.

Knowledge, Skills & Abilities

• Exceptional writing, editing, and storytelling skills 
• Ability to simplify complex information without losing impact 
• Strong communication and time management skills 
• Creative mindset with a passion for innovation 

About The Goodyear Tire & Rubber Company 

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate. 

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Click here for more information about Equal Employment Opportunity laws, and here for additional supplementary information.