Lead Copywriter

Job Description:

*Applicants must be located in the Detroit, MI area for weekly onsite collaboration in office*

LEAD COPYWRITER, CRM

Are you a passionate storyteller looking to build on your story? Are you a team player who collaborates to make digital experiences more meaningful? And are you ready to take your writing career to the next level? Merkle is looking for a Lead Copywriter to join our Experience Creative Group on the Promotions, Loyalty and Messaging team. As a Lead Copywriter, you'll help create brand narratives through performance-driven CRM messaging, including email, text and push tied to loyalty programs, gamification and experiential digital promotions. You will report to a Group Creative Director, and partner with art directors, designers and other creatives. 

• You can shape compelling brand narratives from concept to execution. 

• You bring groundbreaking creative ideas that connect with audiences across all channels. 

• You understand multiple CRM channels and know how to tailor inspiring copy for each of them. 

• You not only love the brand story and the strategy and tech enablement behind it 

• You have experience in retail, QSR, CPG crafting digital experiences 

• You collaborate, engage and receive feedback from team members. 

• You can sell work to our teams and client partners 

Qualifications 

• 7 years minimum experience in marketing copywriting 

• CRM/email writing experience of best practices 

• Experience in strategic copywriting for CRM and loyalty and promotions work a plus 

• Experience across multiple media, including email, SMS/MMS, push notifications, social and landing pages 

• Bachelor's degree in marketing, advertising or related field ; in lieu of degree, equivalent experience in CRM field  

Additional Information 

The anticipated base salary range for this position is $51,000 – $83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. 

Benefits available with this position include: 

• Medical, vision, and dental insurance, 

• Life insurance, 

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. #LI-RB1 #LI-Hybrid 

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