Marketing Assistant/Copywriter

From Bridgewater State University's inception in 1840 by Horace Mann as one of the first normal schools in America to the current day, BSU has worked to ensure that our students receive an accessible, affordable, and exceptional education. Ranked as one of the Best Colleges in America by The Wall Street Journal, BSU aspires to be the leader in our mission class in ensuring that all students, without exception, have the opportunity to succeed and flourish.

The mission of the Division of Enrollment, Marketing, and Communications (EMComm), which oversees all areas of marketing and communications, as well as undergraduate admissions, is to tell BSU's story and to increase student enrollment. The EMComm team of more than 40 professionals works collaboratively across all areas of marketing and communications to ensure consistent branding and messaging and optimize the use of our platforms in supporting our goals.

Position Summary

As a Marketing Assistant/Copywriter, you will be responsible for producing compelling written content for marketing campaigns across various channels, including digital, television, radio, and all recruitment print materials and print advertisements, as well as for the university website. You will be responsible for creating differently configured content for digital marketing campaigns and helping develop storyboards and scripts for television and radio ads. This role requires knowledge of SEO and keyword research to optimize website content and support marketing campaigns. You will collaborate with internal teams and external partners to ensure consistent brand messaging.

Supervision Received: Director of Marketing

Tour of Duty: Monday - Friday, 8:30-5:00 (Saturday and Sundays as days off).

This position is located on campus in Bridgewater, MA. This position is eligible for hybrid / remote work in accordance with BSU remote work policy.

This is a full-time, 12-month APA position and is subject to the terms of that union agreement.

Essential Duties

• Develop compelling and effective written content for various marketing campaigns, including digital, television, radio and print advertisements, social media, landing pages, and recruitment print materials.
• Create differently configured content for digital marketing campaigns.
• Coordinate with designers, web developers, photographers, and videographers to manage the development of all assets (such as digital banner ads, social media ads, landing pages, videos, and print collateral) required for every campaign.
• Produce storyboards and scripts for television and radio advertisements.
• Develop website content, including landing pages and lead generation forms, to support marketing campaigns, incorporating SEO best practices and keyword research.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all content and paid programs.
• Assist in identifying target markets and developing marketing campaigns to help meet institutional goals tied to enrollment and brand awareness.
• Manage multiple content projects and communicate with internal clients and stakeholders.
• Work with various external agencies and vendors to implement content strategies.
• Stay up to date with digital marketing trends, content best practices, and potential new channels and strategies.
• Conduct competitive research and glean insights from available market research to inform content strategy.
• Additional duties as assigned.

Required Qualifications

• Bachelor's degree
• Professional experience in copywriting, content creation, or similar marketing role
• Proven experience in writing for various marketing channels, including digital, broadcast, print, and web.
• In-depth knowledge of SEO principles and keyword research.
• Strong portfolio of written work demonstrating creativity and effectiveness.
• Excellent written and verbal communication skills.
• Strong computer skills.
• Ability to manage multiple projects and meet deadlines.
• Self-motivated and deeply collaborative.
• Commitment to BSU's institutional values of equity, diversity and inclusion.

Preferred Qualifications

• Experience with content management systems (CMS).
• Experience in optimizing landing pages, understanding of A/B and multivariate testing.

Work Environment

Bridgewater State University complies with the Americans with Disabilities Act (ADA) to provide reasonable accommodation to qualified applicants and employee with disabilities. To request a reasonable accommodation for the application process, please complete and submit this electronic form: https://cm.maxient.com/reportingform.php?BridgewaterStateUniv&layout_id=18

Special Conditions for Eligibility

Please be aware that employment at Bridgewater State University is contingent upon completion of a successful background check. Bridgewater State University is an E-Verify employer.

This position is not eligible for H-1B sponsorship.

EEO Statement

Bridgewater State University is an equal employment opportunity employer and considers all qualified candidates without regard to race, color, religion, sex, age, national origin, disability status, veteran status, gender identity, sexual orientation, genetic information, pregnancy or pregnancy-related condition or any other characteristic protected by law.