Senior Copywriter

ABOUT US

At Weissman, located in St. Louis, Missouri, we've been the heartbeat of the dance community for 60 incredible years. As a privately held, medium-sized company, we're not just another manufacturer - we're the driving force behind the dance industry's most stunning costumes and dancewear. From digital sketch to delivered product, we handle every step in-house, infusing passion and expertise into every creation.

What drives us? Our extraordinary team! We've cultivated a talent base skilled in merchandising, marketing, design, and more, constantly investing in our people, products, and technology to stay ahead. 

Why join us? Because here, you're not just an employee - you're a valued member of a passionate community dedicated to making dreams a reality. We're not just creating costumes and dancewear; we're empowering performances, sparking creativity, and celebrating the artistry of dance.

If you're ready to unleash your creativity, be part of something bigger, and make an impact in an exciting, dynamic industry, Weissman is the place for you. Come, let's dance towards a future where dreams take center stage.

JOB TITLE

Senior Copywriter

LOCATION

St. Louis, Missouri (Hybrid)

Location & Work Arrangement:
This position is based at our headquarters in St. Louis, Missouri, and was originally designed as a hybrid role. However, we are open to considering remote candidates located in California, Illinois, or Florida, provided they meet all other qualifications and bring strong experience in fashion or apparel copywriting. Applicants in these states should expect periodic travel to St. Louis for in-person collaboration.

HYBRID POLICY

70% On-Site

30% Work-from-Home

JOB SUMMARY

Weissman is looking for a Senior Copywriter to lead the voice of our brands—Weissman and Dancewear Solutions—through compelling storytelling, sharp copy, and creative leadership. In this role, you’ll guide a growing team of copywriters and collaborate closely with designers, art directors, merchandisers, and marketers to bring brand campaigns to life across digital, print, and social platforms. From product descriptions and catalog pages to emails, taglines, and video scripts, you’ll write copy that connects with our customers and reflects the energy of the dance world.

We're seeking a confident, collaborative writer with a passion for brand storytelling and a strong point of view. The ideal candidate has experience in fashion, lifestyle, or consumer brands, and is equally comfortable crafting big-picture messaging and performance-driven copy. If you’re inspired by movement, motivated by creative impact, and excited to shape how our audience experiences dance, we’d love to meet you.

RESPONSIBILITIES

• Lead and mentor a growing team of copywriters, providing creative direction, editorial feedback, and professional development support.
• Develop and maintain a distinct and consistent brand voice for Weissman and Dancewear Solutions across all platforms and materials.
• Write a wide range of marketing content including campaign taglines, product descriptions, collection stories, emails, landing pages, catalogs, social media posts, and video scripts.
• Translate business strategies, seasonal themes, and customer insights into compelling messaging that supports marketing and merchandising goals.
• Collaborate with designers, art directors, merchandisers, and marketing team members to concept and execute multi-channel brand campaigns.
• Craft product copy that highlights design features, fabric details, and customer benefits, making each piece inspiring and purchase-driven.
• Participate in campaign planning meetings, creative brainstorms, and content calendar development to contribute fresh ideas and creative solutions.
• Apply performance data and customer feedback to optimize content for clarity, engagement, and conversion, including A/B testing when appropriate.
• Monitor trends in dance, fashion, branding, and youth culture to ensure copy stays relevant, engaging, and in tune with the audience.
• Uphold high editorial standards by reviewing, editing, and refining content to ensure accuracy, tone consistency, and brand alignment.

QUALIFICATIONS

• A portfolio is required to be considered for this role. Please include a link or attach your portfolio when submitting your application.
• 10+ years of professional copywriting experience within fashion or apparel is required. Consumer brand experience is preferred.
• Minimum of 3 years experience in a leadership or mentorship capacity is required.
• Proven track record in developing advertising, promotional, and content strategies for both B2B and B2C audiences.
• Skilled at shifting between high-level brand storytelling and focused, conversion-driven messaging with ease.
• A meticulous editor with a keen eye for grammar, tone, and voice—yes, we noticed whether you caught the Oxford comma.
• A collaborative, creative thinker who thrives in a fast-paced, cross-functional environment.
• Deeply passionate about storytelling and energized by the opportunity to shape how a brand communicates.
• Bonus points if you bring a background or strong interest in dance, fashion, or performance apparel.

WHAT DO WE OFFER?

At Weissman, we take care of our people. Full-time salaried employees are eligible for a comprehensive benefits package that includes medical, vision (100% employer-paid), dental, life insurance, short- and long-term disability, and a Health Reimbursement Arrangement (HRA). We offer a 401(k) retirement plan with employer match, as well as Medical and Dependent Care Flexible Spending Accounts (FSAs).

Time away from work is important too—we provide generous Paid Time Off (PTO), four floating holidays annually, and nine company-observed holidays. Our benefits also include paid parental and adoption leave, an Employee Assistance Program (EAP) with confidential support resources, and access to wellness and mental health services. Benefits begin the first of the month following 30 days of employment.