Senior Copywriter - Marmot, Coleman, ExOfficio, Bubba & Contigo

Job ID: 7814

Alternate Locations: United States-Georgia-Atlanta; United States-New Jersey-Hoboken

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Newell Brands is searching for a Senior Copywriter to join our Design Team to support a portfolio of outdoor brands, including Marmot, Coleman, ExOfficio, Contigo, and Bubba.

This role will be a part of the O&R copy team working on two outdoor brands, Marmot and Coleman, two beverage brands Contigo and Bubba, plus performance underwear brand, ExOfficio. The right candidate for this role is comfortable presenting copy and creative ideas to multiple stakeholders. This individual will have a strong aptitude for concepting brand voice and campaign strategies, with the ability to probe deeply into creative briefs and bring seasonal campaigns and innovative product stories to life across the entire 360 consumer journey, from packaging to paid media to brand.com.

This writer also demonstrates the ability to execute a wide variety of copy assets like email campaigns, product descriptions, paid social, website, and more. The right candidate for this role is comfortable working independently, can set their own priorities and multitask well, but is also a true collaborator and always open to learning. The right candidate also has experience collaborating with designers to bring campaigns to life from concept to execution. They must be adaptable and able to switch tone of voice while navigating content across different brands. They value consistency, accuracy, and enjoy a fast-paced and flexible work environment.

Key Responsibilities:

Strategize, refine, and deliver on brand promise, tone, voice, and personality

Develop and pitch seasonal, product, and brand campaign concepts and partner with cross-functional stakeholders on planning and briefing

Leverage collaborative tools like Miro and project management platforms to problem solve and create new processes as needed

Conceptualize and write a wide variety of digital and physical copy assets—including campaign headlines, paid social, emails, packaging and hangtags, product copy, website copy, banner ads, in-store signage, physical banners/billboards, video scripts, and more.

Work and collaborate closely with designers on campaign visuals and launch deliverables

Work with producers/project managers and other stakeholders to deliver copy in accordance with business needs and on deadline

Stay abreast of innovations and best practices in ecommerce creative

Leverage web analytics, customer insights, and user feedback to optimize content impact

Adhere to internal, brand, and retailer style guides to maintain content standards

Perform other tasks as needed

Qualifications:

BA in English or Creative Writing, or relevant work experience

4-6 years of copywriting work experience; 1+ years as Copy Lead/Senior writer preferred

Proven team contributor with experience working on brand campaigns at an ad agency or an in-house brand team

Outdoor Industry, Apparel, eCommerce, and/or CPG direct-to-consumer experience is a plus

Demonstrated integrity and maturity, and a solution-oriented approach to challenges

Ability to operate independently given direction

Ability to work well with both speed and simplicity

Strong written and verbal communication skills

Interpersonal savvy: an ability to effectively work with and connect with all levels of employees across multiple functions and geographies

Detail-oriented and operationally focused

Ability to adapt to various rounds of feedback from multiple stakeholders and pivot accordingly

Demonstrated ability to juggle multiple activities and assignments simultaneously

Experience or strong personal interest in working with Outdoor Gear and/or Recreational Brands is a plus

The NJ base pay range for this position is from $83,800 to $115,000. Salary will be based on prior experience related to the skills required for this position.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.