Senior Copywriter - Social Media

About the position

Responsibilities

• Responsible for generating attention-grabbing ideas for social content that drive business and brand objectives
• Ideates against both the social playbook and rapid response trends to capitalize on cultural moments
• Translate business strategies into engaging creative content
• Writing, editing, and publishing engaging posts for social media networks Meta, TikTok, Snapchat, Pinterest, etc. from both the GEICO and Gecko handles.
• Maintaining/updating channel copy/descriptions as needed
• Optimizing social media content (language, message, tone) based on the behavior of our target audience
• Collaborates with counterparts in brand and creative team to ensure GEICO voice is consistent across platforms and campaigns are extended to social media where appropriate.
• Collaborate with creative partner agencies to enhance campaign initiatives and develop extended content
• Iterate copy based on performance data and research sentiment
• Partner with Social media designer to create complimentary image and copy content
• Create original concepts for marketing campaigns, working individually and as a part of a creative team
• Participate in creative work-sessions and brainstorms
• Partners with Art + Design + Strategy to build creative executions / assets
• Works closely with the Creative Project Manager to ensure projects stay on track and are delivered on time, with excellence
• Partners with the Community Engagement Specialist to create content that maintains and adheres to the GEICO brand safety guidelines and policies in all social media interactions

Requirements

• 5+ years copywriting experience as a Social Media Copywriter; Client or Agency side
• Strong ability to tailor communication natively across multiple social platforms (Meta/TikTok/Snapchat/Pinterest/etc.)
• Ability to take strategic messaging and RTBs (reason to believe / reason to buy) to create effective copy
• Ability to create innovative content, supported by relevant images and videos
• Strong storytelling capabilities to meet our community interests and ability to write concise and clear content for shorter formats
• Experience in writing social copy to various audience segments on various social platforms
• Familiarity with organic creative content and paid advertisement strategies
• The ability to adapt to new and emerging platforms
• Comfort in collaboration and working in an integrated environment
• Both proactive and reactive thinking to anticipate and capitalize on content opportunities

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.