Copywriter

The Opportunity

QVC Group is searching for a creative, emotionally intelligent Copywriter to join our Omnichannel Creative Team. In this role, you’ll craft compelling, on-brand copy for both QVC and HSN, building emotional connections with our customers and driving engagement across digital, print, and video campaigns. You’ll be a master at switching between brand voices, collaborating with creative partners, and bringing our marketing and advertising strategies to life. If you’re passionate about retail, storytelling, and inspiring action, we want to meet you.

Who We Are

At QVC Group, we believe every team member is a leader—of self, of ideas, and of our future. We’re committed to innovation, inclusivity, and continuous learning, empowering our people to deliver their personal best. Our culture is collaborative, supportive, and always evolving to meet the needs of our customers and our team.

Your Impact

• Develop breakthrough brand advertising copy for QVC and HSN, tailored to each brand’s unique voice and audience.

• Write for the full marketing funnel—from attention-grabbing awareness campaigns to conversion-focused messaging and retention communications.

• Adjust tone, style, and messaging to fit the platform, whether it’s digital, social, print, or video, ensuring every touchpoint is optimized for engagement.

• Create compelling hooks and storytelling that cut through the noise and attract new customers.

• Leverage best practices in direct mail and print marketing to drive customer retention and loyalty.

• Collaborate closely with art directors, designers, and marketing partners to deliver integrated, high-impact campaigns.

• Use customer insights and data to inform and optimize messaging, always keeping the customer at the center.

• Manage multiple projects in a fast-paced, deadline-driven environment, responding to feedback and shifting priorities with agility.

• Contribute to a positive, inclusive, and high-performing team culture.

What You Bring

• 3+ years’ experience writing copy for retail, marketing, or advertising (agency or in-house), with a strong portfolio of brand advertising and campaign work.

• Demonstrated ability to write for the full marketing funnel, adjusting tone and messaging for awareness, acquisition, and retention.

• Experience crafting copy for multiple platforms (digital, social, print, video) and tailoring messaging to fit each channel.

• Strong conceptual thinking and creative problem-solving skills.

• Excellent writing, editing, and communication skills, with a confident command of spelling, grammar, and punctuation.

• Proficiency with Microsoft Office, Teams, and project management tools (Airtable a plus).

What You Won’t Do

• Write technical documentation, long-form articles, newsletters, or product detail copy.

Ready to join us?
Please submit your resume, a brief cover letter, and a portfolio link with samples that showcase your ability to write for multiple brand voices in a retail or consumer context. This is a hybrid role based in West Chester, PA. Candidates must be able to commute to our campus at least 6 times per month.

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.