Copywriter-Brand Marketing

Description

Position Overview:

Under the direction of the Director of Marketing, the Copywriter is responsible for setting the overall content strategy, messaging tone, and creation of copy for print and digital marketing materials supporting our global consumer fitness brands: BowFlex, Schwinn, Horizon and JRNY. Specific duties include content development for websites, print collateral, video scripts, performance marketing, digital fitness experiences, and brand guidelines. You will work closely with the marketing, sales and product teams to understand brand and product positioning, channel needs and deliver messaging strategies and content that elevates our marketing collateral and drive results. This is a non-supervisory position. 

Responsibilities:

Creative process:

· Participate in internal brainstorming sessions, bringing energy and creativity

· Develop tone, style, voice for all branded marketing materials

· Takes an active role in working on concept development, refinement and editing of marketing collateral 

· Collaborate with stakeholders to identify and execute message testing opportunities

· Ensure consistency in brand messaging and across all customer touchpoints

Website & E-Commerce Support:

· Develop messaging strategies that consider all touchpoints and effectively move consumers through the path to purchase

· Produce copy for multiple branded e-commerce website properties 

· Continuous improvement of website content to support e-commerce performance goals, generative AI engine optimization and SEO

Digital Marketing:

· Produce copy for social media posts, stories, and campaigns to increase brand awareness and engagement

· Work with Creative and Performance Marketing teams to build engaging e-mail content strategies and campaigns

· Lead message concepting and scripting for online video and linear TV campaign spots

· Provide copy as requested to support other paid, earned and owned marketing outreach such as search marketing, affiliate content requests and other misc opportunities. 

Product/Service Support:

· Develop product positioning, feature/benefit content and product training material to support new product launch strategies

· Elevate the brand and product presence at retail through effective messaging strategies for product packaging and other point-of-purchase materials

· Develop naming strategies and recommendations for new product series, model names and key features that differentiate our products from the competition 

· Review and improve AI generated content for digital fitness experiences (workout program titles, descriptions, virtual coaching scripts, push notifications, etc.) 

· Review and improve member communications for subscription services to increase attachment, retention and engagement 

Project Management:

· Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines.

· Coordinate with internal stakeholders to gather requirements and feedback.

· Use project management tool (Asana) to manage projects and streamline workflows. 

Marginal Job Functions:

· Technical product writing and proofing 

· Assist marketing, sales and product teams with developing and editing PowerPoint presentation content

· Other projects as needed

Requirements

Education:

· Bachelor's Degree required in English, Communications, or Journalism

Experience:

· Minimum of 3+ years of experience as a copywriter required

· Agency experience is a plus

· Content generation for use in various types of consumer-facing print and digital marketing materials

· Script writing and concept creation

· Awareness of SEO writing best practices

· Understanding of digital marketing channels and messaging best practices (Meta, Google, e-mail, etc.)

· Understanding of AI tools, platforms and best practices that may be used in the content creation process

· Ability to work with a variety of stakeholders to inform/produce content and content strategies

· Experience with fitness or wellness-related content development is a plus

Other Requirements:

· Mac or PC based: Microsoft Word, Excel and PowerPoint required

· Intense attention to detail and editing

· Up to 5% domestic travel

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs