Senior Conversion Copywriter

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The team

Kraken’s Lifecycle Marketing team is seeking a Senior Conversion Copywriter to help support the creation and iteration of copy for our marketing and transactional communications to clients, with a focus on driving conversions.

Reporting to the Director of Lifecycle Marketing, we are seeking a sharp, strategic conversion copywriter to join our team.

We’re not just looking for someone who can come up with big ideas or write clever lines of copy. We’re looking for someone who understands that behind every tap, swipe, or CTA is a real person with a problem to solve, a goal to reach, and a better future in mind.

You’re unafraid to go beyond the brief, have your work A/B tested, and measure your impact in hard KPIs.

You think strategically, write persuasively, and keep the customer at the core of what you create, — all while upholding Kraken’s tone and values.

Our team plays a crucial role in enabling client engagement and company growth by connecting the dots across multiple channels and scaling impact across multiple cohorts of clients.

We aim to deliver meaningful client experiences through personalization and operational excellence.

The opportunity

• Write clear, persuasive, and on-brand copy for platforms spanning web, email, push notifications, in-app messaging, ads, and video scripts - all optimized for conversion
• Translate research and customer insights into messaging that speaks directly to our diverse users’ motivations, anxieties, and desired outcomes
• Collaborate with product marketers, designers, and developers to shape and deliver strategic messaging consistently across touchpoints
• Translate complex crypto and financial concepts into accessible and engaging language
• Adapt messaging for global audiences, ensuring cultural and regulatory sensitivity
• Support naming, positioning, and launching campaigns for new products and features
• Test, learn, and iterate, bringing a data-informed lens to everything you create

Skills you should HODL

• 3–5+ years of professional copywriting experience with a focus on conversion/direct response
• Strong portfolio demonstrating ability to write across a variety of formats and tones
• A strong working knowledge of voice of customer analysis, Jobs-To-Be-Done, empathy mapping and buyer psychology, with the ability to apply these concepts and frameworks across channels and campaigns
• Meticulous attention to detail, grammar, and brand voice
• Ability to work independently and manage multiple projects in a fast-paced, remote environment
• Excellent communication and collaboration skills
• Experience with content collaboration tools (e.g., Jira, Notion, Figma, Asana)
• Experience with CMS platforms (e.g., Webflow, WordPress)

Nice to haves

• Experience with SEO tools (e.g., Ahrefs, SEMrush)

#LI-Remote

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!