We’re looking for a Senior Copywriter to help shape campaign platforms, shopper activations, social media, and e-commerce experiences for leading CPG and retail brands. This role is perfect for someone with agency experience who’s ready for their next step—someone who can connect creative storytelling with performance-driven marketing.
What You’ll Do
- Lead concept development and campaign copy across digital, social (paid + organic), shopper, and e-commerce channels
- Write high-impact copy for ads, email, websites, product content, and long-form blogs
- Craft messaging that converts across the funnel—from awareness to purchase
- Collaborate with art, strategy, and account teams to bring ideas to life
- Mentor junior writers and ensure brand voice consistency across touchpoints
- Use AI tools smartly to speed up draft cycles while elevating final creative
What We’re Looking For
- Agency background (CPG, retail, or DTC experience is a must)
- Proven expertise in both paid and organic social media
- Strong experience in shopper activations and digital-first campaigns
- Comfort writing across formats: social, CRM/email, video scripts, blogs, and more
- SEO and performance marketing know-how