Senior Copywriter

• Lead creative campaigns that guide life's biggest decisions, from education to finance
• Collaborate cross-functionally to deliver intelligent, intense, and impactful marketing solutions
• Mentor junior writers and contribute to new business efforts with compelling copy and ideas
• 📝 Enhancement Note: This role requires a strong portfolio showcasing big ideas, smart strategy, and outstanding writing across multiple formats to demonstrate your ability to drive business results.

📈 Primary Responsibilities

• Concept, pitch, and execute ideas in partnership with art directors, designers, and strategists
• Write across channels, including headlines, scripts, websites, digital ads, long-form articles, campaign platforms, and social content
• Translate brand strategy into fresh, effective creative work that is on message and on target
• Collaborate with producers, account managers, and other team members to keep projects on track and on deadline
• Present ideas and copy to clients at multiple levels, building trust in the creative process
• Supervise and mentor junior writers, offering feedback, coaching, and support
• Contribute to new business efforts by concepting and writing for pitches and proposals
• 📝 Enhancement Note: This role involves a high degree of collaboration and requires strong presentation skills to effectively communicate creative ideas to both internal teams and external clients.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field. Relevant work experience may be considered in lieu of a degree.

Experience: 3-5 years of experience in advertising, marketing, or digital media, with a proven track record of writing that delivers results. Portfolio Essentials:

• A diverse range of work showcasing your ability to adapt to different brands, voices, and channels
• Campaign case studies demonstrating your strategic thinking and ability to drive business outcomes
• Examples of your ability to mentor and develop junior talent

Required Skills:

• Excellent written and verbal communication skills
• Strong collaboration skills and openness to feedback
• Ability to juggle multiple projects and shift gears quickly without losing focus
• Genuine curiosity about industries, audiences, and marketing's influence on decision-making
• Proficiency in using project management tools and platforms

Preferred Skills:

• Experience with brand strategy development and execution
• Familiarity with SEO best practices and content strategy
• Knowledge of marketing analytics and performance metrics

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials:

• A diverse range of work showcasing your ability to adapt to different brands, voices, and channels
• Campaign case studies demonstrating your strategic thinking and ability to drive business outcomes
• Examples of your ability to mentor and develop junior talent

Campaign Documentation:

• Include the brief, strategy, and creative rationale for each campaign
• Highlight the results and metrics that demonstrate the impact of your work
• Showcase your ability to present complex ideas clearly and persuasively

💵 Compensation & Benefits

Salary Range: Based on market research and industry standards for Little Rock, Arkansas, the estimated salary range for a Senior Copywriter is $60,000 - $85,000 per year.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and holidays
• Employee assistance program
• 📝 Enhancement Note: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity.

Working Hours: Full-time position with standard business hours, Monday through Friday, 8:30 AM to 5:30 PM. Working Hours Flexibility: Occasional flexibility may be available to accommodate project deadlines or client needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and advertising services Company Size: Medium-sized agency with a team of 50-249 employees Founded: 1985, with a rich history of providing intelligent, intense, and impactful marketing solutions Team Structure:

• Collaborative, cross-functional teams consisting of strategists, analysts, technologists, storytellers, and creators
• A flat hierarchy that encourages open communication and idea sharing Methodology:
• Data-driven approach to understanding audiences and informing creative strategies
• Agile project management to ensure efficient and effective campaign execution
• A focus on continuous learning and professional development

Company Website: https://mhp.si/

📝 Enhancement Note: mhp.si values intelligence, intensity, and impact, fostering a culture that encourages curiosity, collaboration, and a passion for creating work that inspires and drives measurable business results.

📈 Career & Growth Analysis

Marketing Career Level: Senior Copywriter - A creative leader responsible for driving brand strategy, mentoring junior talent, and delivering high-impact campaigns. Reporting Structure: Reports directly to the Creative Director, with a dotted line to the Account Management team. Marketing Impact: Plays a crucial role in shaping brand narratives, driving audience engagement, and influencing business outcomes.

Growth Opportunities:

• Creative Director: Develop your leadership and management skills to oversee the creative department and guide the agency's creative vision.
• Associate Creative Director: Expand your strategic and leadership capabilities while continuing to create exceptional creative work.
• Specialist Roles: Explore opportunities to specialize in a specific area, such as content strategy, social media, or brand strategy.

📝 Enhancement Note: mhp.si offers growth opportunities for ambitious and talented copywriters looking to advance their careers in a dynamic and collaborative agency environment.

🌐 Work Environment

Office Type: Creative agency office with an open, collaborative workspace designed to foster idea exchange and teamwork. Office Location(s): Little Rock, Arkansas, with potential opportunities for remote work or hybrid arrangements. Workspace Context:

• A vibrant, creative atmosphere with exposed brick walls, modern furniture, and plenty of natural light
• Access to the latest design and writing tools, as well as project management platforms
• Regular team-building events, workshops, and social gatherings to encourage camaraderie and collaboration

Work Schedule: Standard business hours with occasional flexibility to accommodate project deadlines or client needs. Work Schedule Flexibility: Occasional remote work or flexible hours may be available to support work-life balance.

📝 Enhancement Note: mhp.si's work environment encourages creativity, collaboration, and a healthy work-life balance, with opportunities for professional growth and development.

📄 Application & Portfolio Review Process

Interview Process:

1. Portfolio Review (30 minutes): Present your portfolio, highlighting your best work and explaining your creative process and strategic thinking.
2. Writing Test (60 minutes): Complete a writing exercise that simulates a real-world brief, demonstrating your ability to adapt to different voices and channels.
3. Creative Brief Discussion (30 minutes): Discuss a provided creative brief as a team, showcasing your ability to collaborate and generate ideas.
4. Final Interview (30 minutes): Meet with the Creative Director and other key stakeholders to discuss your fit for the role and the agency.

Portfolio Review Tips:

• Showcase your ability to adapt to different brands, voices, and channels
• Include campaign case studies that demonstrate your strategic thinking and ability to drive business outcomes
• Highlight your ability to mentor and develop junior talent
• 📝 Enhancement Note: Tailor your portfolio to the specific role and company, emphasizing your understanding of their brand and the types of campaigns they create.

Challenge Preparation:

• Familiarize yourself with mhp.si's portfolio and understand their approach to marketing and advertising
• Prepare examples of your work that align with the agency's values and creative style
• Practice presenting your ideas clearly and persuasively, both in writing and verbally